Company descriptionCircana is the leading advisor on the complexity of consumer behaviour. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, Circana provides clarity that helps clients take action and unlock business growth.
The CPG department works with nationally recognised FMCG suppliers with household brand clients, providing solutions to business challenges based upon our data. The team are responsible for client retention, contract renewal, and revenue growth through products and services which meet the business needs of clients.
The overall aim is to boost our clients market or category understanding whilst building brand equity.
Overview of the role: You will be a member of the Beauty team, working on a portfolio of our Beauty client relationships, utilising extensive industry knowledge to provide valuable insights to solve their business challenges.
The Senior Insight Manager is a crucial member of the team, and the ideal candidate would need to have a high degree of autonomy and problem-solving capabilities. The candidate should have a track record of using innovative and inspiring insight to grow our clients business, paired with superb organizational and interpersonal engagement skills to deliver an all-round excellent service to the client.
This role will have the requirement to travel to the clients office (as when needed) and Circanas Head Office in Bracknell (roughly once per month). In the role you will be mentored, trained, and supported to become a high performing member of an ambitious and career development focused team.
Main Responsibilities
- Coordinates, executes, analyses, and presents findings from a variety of insight projects commissioned by the client; positioning in an influential manner with recommendations, actions and quantified new opportunities
- Working in a Partnership with an Account Director/SIM on specific clients to create workshops (based on client briefing and/or proactively suggest areas in relation to the client and market content)
- To creatively cut through data and clutter to identify what is most important to the client
- Full understanding, and the ability to articulate the value, of the full range of Circana services, including Analytics, Shopper, Field and Technology Solutions
- To act as a business consultant leveraging the breadth of Circana solutions in the pursuit of delivering business growth and efficiencies
- Commercial responsibility for the day to day financial and contractual management of the client
- Drive engagement and penetration of Circana across all client functions through the execution of effective engagement strategies
- Provide your customers with thought leadership/added value through your analysis and strategic recommendations
- Position yourself as a privileged client partner within an in depth knowledge & understanding of Circana solutions
- A real in depth & solid, understanding of their business priorities, as well as challenge outside of their context in relation to the state of the economy, and what does this mean, and how could we engage on other topics
- Build strategic relationships with Top Management client contacts (General Manager, Marketing Director) to understand knowledge of the clients most important business issues/needs in order to drive actionable recommendations for growing their business
- Achieve revenue target for your client portfolio by identifying new commercial opportunities
- Proactively Propose creative and innovative solutions to meet the needs of your clients and develop revenue in close collaboration with our team of experts
- Develop and leverage strong, collaborative relationships with external and internal stakeholders and work closely with other Circana functions to deliver an all-round positive client experience
- First point of contact for clients on day-to-day issues and champion the clients need within the wider Circana organisation
- Responsible for updating all business performance metrics and accurate financial reporting
- Travel to client office and Circana main office (Bracknell)
Skills and Experience- High degree of experience in the application of market measurement data
- Ability to articulate complex technical knowledge of solutions in a simple impactful manner
- Effective team player and proven ability to work remotely as well as onsite with clients across virtual and diverse teams
- Leverages mutually beneficial relationships and networks strongly both internally and externally
- Ability to proactively manage a client relationship and drive improvements in client satisfaction
- Strong project and workload management and proactive management of internal and external stakeholder expectations
- Able to engage in a consultative manner with clients at all levels when helping solve/manage content deliverables and critical business challenges
- Demonstrated effective communication and interpersonal skills as demonstrated by the ability to use appropriate method to communicate with clients, professional presence, ability to understand and respond to anothers point of view
- Demonstrated resilience and sound judgment in dealing with business and corporate challenges and change
Other Requirements
Circana BehavioursAs well as the technical skills, experience and attributes that are required for the role, our shared behaviour's sit at the core of our organization.
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