By Kate Shapland

What does a beauty editor with 25 years’ experience and a career-long passion for leg beauty and health do next?  Develops her dream brand of course! 

Having written my last word on beauty for the Telegraph Magazine, after a 14 year run of weekly columns, I wanted to pour everything I’d learned on leg care into a solution for the real needs of the readers I’d spent so long writing for.

I’ve been obsessed with legs for as long as I can remember.  What started out as a fixation for cellulite transformed itself into an understanding of how lymph is key to shapely, healthy legs.  Lymph carries away waste and when it’s slow your body retains fluid, which compromises body shape.  Pressure, caused by weight, pregnancy, varicose veins, flying, heat and hormones all add to the problem.

No surprise anti-cellulite creams weren’t hitting the spot, right?  Cellulite is not about fat, it’s about flow.

Air-Lite Daily Lift For Legs was the deep drainage cream I developed with a French chemist to enhance lymph and circulation, to lighten leg heaviness and puffiness, and to reduce cellulite.  I’ve followed it with an aromatherapy oil called Cellu-Lite Salon Secret For Legs, to use during our Signature Leg Contouring Massage, with Air-Lite on top, as a hard-hitting local detoxifier and stimulator.

We launched our new massage and oil to the press recently and it’s set for coverage in Style Magazine, Porter, Tatler and more in November.

Now we’re recruiting a team of massage therapists.  We’re looking for the best – therapists who love massage, appreciate how it helps reshape, and want to work with a pioneering brand to reinvent professional and consumer leg care.

You’ll be our ambassadors in the field and beyond – joining us backstage at fashion and beauty events to work with models, beauty press and bloggers.

You will also earn commission on sales of Legology products, and you can track your sales via personal access to our site where we will host your profile as part of an exclusive beauty black book.  And we will incentivise your clients, and encourage new ones, to book with you through our digital marketing.

Told you we were doing it differently.  And this is only the start.

WANT TO JOIN US AS A LEGOLOGIST?

As an accredited Legologist, you’ll get:

• Training/support from a top massage mentor to practise privately or as a salon consultant.
• Commission on sales of Legology products, alongside payment for massage, and access to your sales via our site.
• All the Legology products – including Air-Lite Daily Lift For Legs, Sun-Lite Sheer Lingerie For Legs, Exfo-Lite Stimulating Salts For Legs, new Cellu-Lite Salon Secret For Legs and Circu-Lite Squeeze Therapy For Legs.
• A listing in Kate’s online contact book and promotion on site, through our digital marketing and social media.

We’re talking to independent massage therapists and beauty salons who want to offer the Legology Signature Leg Contouring Massage and retail our products.