Aveda - Multi Site Business Manager - Manchester - 37.5 Hours

Position Title: Mobile Business Manager - North

Reports to: National Sales & Operations Manager

Job Summary

The Mobile Business Manager is accountable for the overall performance of approx.

20 Aveda Accounts in the North and is responsible for managing the commercial performance and driving the Aveda eco system between stores and Aveda Salons.

They are accountable for achieving this by:

• Recruiting, leading, and developing the Aveda Point-of-Sale team to consistently deliver Brand expectations on sales, service, operations, and product
• In collaboration with the National Sales & Operations Manager, the role is responsible for defining the commercial strategy for each business location, setting objectives, and delivering operational excellence through the Brand Strategy.

Sales & Service

• Launch Aveda into New Accounts with excellence
• Monitor and drive performance of sales and productivity targets
• Lead Point of Sale team to achieve their target through regular and impactful communication that engages and inspires
• Monitor commercial Brand specific KPIs and through the POS teams, taking appropriate corrective actions if needed
• Collaborate with relevant internal departments, retail partners and peers to create and execute a door-by-door strategy to drive traffic, conversion and cater to the needs of the local consumer, aligned with the Brand Strategy.

• Lead the POS teams to understand and deliver effective use of social media, leveraging opportunities to drive the business, protect and enhance the Brand image
• Maintain in-depth knowledge of surrounding competition, omni-channel initiatives, market trends, demographics, and consumer needs / behaviours / reactions, ensuring relevant commercial feedback is provided to key stakeholders
• Be an Ambassador for the Brand lead the way to ensure Brand values are represented and brought to life
• Cultivate a superior service culture focusing on the consumer as our #1 priority.

  Inspire, motivate, educate, and coach Point of Sale Management on all elements of Consumer Service

• Lead all elements of the consumer journey and attain the consumer service goals
• Always ensure excellent consumer service in all doors by spending time on the sales floor to observe and seek consumer feedback
• Ensure POS teams always deliver excellence in Consumer Service encouraging a zero consumer complaints mind-set and a focus on excellence in execution
• Drive POS teams to build a consumer recruitment and retention strategy to grow a loyal consumer base
• Deliver Brand education via the digital tools and resources available to upskill Point of Sale teams
• Coach the Point-of-Sale teams on Consumer Service, sales techniques, and product knowledge to improve performance
• Ensuring local salon referral communication by building Salon relationships

Team Management

• Provide clear goals and expectations
• Communicate and engage the team in business objectives
• Foster teamwork and team spirit.

• Train, coach and develop Point of Sale
• Conduct required performance reviews and appraisals, based on performance goals and KPIs
• Develop a culture of individual accountability, with a focus on achievement & performance, behaviours and compliance to policies and procedures
• Deploy scheduling/staffing processes to ensure that Point of Sale schedules are built to maximise sales and productivity
• Ensure all Employee Data is stored, maintained and accurate through the appropriate systems always adhering to legislation
• Ensure that high quality Point of Sale teams are recruited, inducted, retained, and developed
• Devise a clear succession plan for key roles across the area utilising talent from across all ELC brands.

  Actively work on talent identification and development to ensure key roles are filled, reducing business risk

• Collaborate with all teams to devise training needs assessment to create effective training solutions.

Operations

• Audit/approve schedules to maximize peak hours sales and support training objectives manage staffing allocations in line with payroll budget targets and sales performance
• Complete all account documentation accurately and on time
• Lead POS team to always deliver excellent standards (product presentations, displays, messaging, pricing) and review during store visits
• Maintain inventory Management procedures ensuring inventory is managed to optimise business opportunities
• Ensure that all Point-of-Sale staff adhere to company policies and procedures in Health & Safety and all areas of operational activity
• Collaborate closely with the central teams, retail partners and local contacts to provide timely maintenance of the premises and ensures a safe, clean, and aesthetically pleasing working and shopping environment.

Commerciality

• Ensure Point of Sale teams maximise profitability through commercial stock Management, visual merchandising, and replenishment, taking appropriate action where necessary.
• Maximise sales performance by ensuring effective use of reporting to support commercial decision making
• Take action to ensure stock packages are adequate, maximising sales opportunities.

• Ensure plans are executed effectively and efficiently to maximise sales opportunities through promotions and discounts.
• Drive changes required to ensure business trends and external factors are capitalise on to realise opportunities to maximise sales
• Lead and inspire teams to identify trends and make suggestions to enhance product performance.

Qualifications

• Inspirational Leader, confident in leading and developing teams
• Management experience mandatory in retail and/or consumer service.
• Experienced in managing large teams / turnover
• Commercial and business acumen
• Experience in multi-site management with concrete measurable achievements
• Strong people Management experience, distance management essential
• Experience in training and coaching high performing teams
• Ability to use technology to enhance communication and information cascade.

Job: Retail - StorePrimary Location: Europe, Middle East, Africa-GB-ENG-ManchesterJob Type: StandardSchedule: Full-timeShift: VariableJob Number: 2411502Estee Lauder Companies is an equal opportunities employer.

We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.