Posted: 8 years ago
Category: Career Insider

Career Insider: Train to be a Novalash Certified Extentionist

Lashionistas - here's the perfect career for you: train to be a Novalash Certified Extentionist - the brand leading the way in the Global Eyelash Industry!

NovaLash Eyelash Extensions are available in thousands of salons and spas across the United States and in over 40 other countries worldwide, and we are excited to hear they are now launching their training courses in the UK.

Offering superior eyelash extension education and training to the most talented lash artists throughout the world - Novalash are the only company that has physician-developed lash training courses. Their trained estheticians, makeup artists and stylists are instructed with the industry’s most comprehensive training course for the most efficient and effective application techniques. As the only physician-developed course in the lash extension industry, NovaLash training is appealing to and attracting the most skilled cosmetologists, estheticians and makeup artists in the salon and spa industry.

NovaLash’s superior training ensures that licensed professionals receive the technical instruction designed to increase lash extension wear-time and longevity. In fact, NovaLash is recognized for having addressed the single largest challenge of lash extension training, which was the slow application speed. Now, only NovaLash offers and teaches techniques and tips that can reduce lash application time, by half.

So what's it like to work for Novalash? We ask Heather Hughes, the UK Director at Novalash Eyelash Extensions...

Can you introduce Novalash

Novalash is an American beauty brand that has opened up an International office in the UK in Brighton. We train beauty professionals how to apply lash extensions and sell products to salons and spas.We also have a small consumer cosmetics line that can be retailed in-salon.

What does your role involve Heather?

I am the UK Director. I currently wear many hats but in general, I develop business through salons and spas as well as manage the brand and overall marketing efforts and over see our International training whilst managing staff.

My days vary greatly but generally I start with a cup of coffee whilst reviewing our social media and catching up with industry news. I then discuss sales goals and product features for the week with the team. I also review our advertising and marketing plans for the coming week and month and will work on creating new ads with our graphic designer.

I assist with phone calls for customer orders and provide technical coaching as required. I work closely with our head trainer to co-ordinate training for the UK market.

What do you love most about working at Novalash?

I love having a customer call or email us to say that they have achieved success with Novalash. It’s the best part of my job. We are so passionate about what we do and we want our lash artists to be successful. When our hard work pays off it feels great!

Have you always worked in the beauty industry?

My background is diverse but all the various experience and skills I’ve developed previously have come together to help support my current role at Novalash. Following University in the US, I started my career in advertising as an Account Manager and then progressed into sales and business development. I started working at Novalash 6 years ago in a similar role and have never looked back – I love working in beauty.

Novalash run courses in the UK to qualify as a Certified Novalash Extensionist – can you tell us more about the application process?

We currently offer training throughout the UK and Ireland. Novalash train in London, Manchester, Edinburgh and Dublin. For anyone interested in becoming a lash artist - Novalash offer beginner courses. It can be a very rewarding and profitable career and we offer ongoing support following their training. You can choose to be independent and set up your own business or follow a career within salons and spas. What career opportunities does Novalash currently offer in the UK? The brand is expanding in the UK so we are recruiting for entry level as well as experienced inside sales and customer service roles. Applicants should have a passion for beauty and a strong work ethic. We also have opportunities for trainers throughout the UK and Ireland.

What is the application process for job candidates interested in applying to Novalash?

We ask that all interested candidates submit their CV to me via email. From there we will conduct a phone interview and then schedule an in-person interview in Brighton should we feel a candidate may be a good fit for a position.

What personal attributes do you look for at Novalash?

As an American brand we value a high level of customer service in all aspects of our job roles – including customer calls, training and even packing our shipments. Candidates should also be courteous and friendly and have a passion for their work, as well as a strong desire to learn and grow to establish an ongoing career with Novalash. We aren’t looking for individuals who simply want a job to clock in and out – it’s very much a career opportunity!

What’s next for Novalash?

As we are still fairly new in the market we will continue to grow and develop in the UK and Irish markets from our base n Brighton. We have doubled the amount of training classes for 2016 and we also have some fabulous new products that are being developed. It’s an exciting time to be part of this global beauty brand!