Posted: 2 years ago
Category: Career Insider

The trials of launching a new beauty business during C-19...

We invited Lauren Davey, a new business owner of The Beauty Tree - a hair and beauty salon located in Southsea to share the story of her launch. Lauren's ethos is to embrace your natural beauty by making sure you stay healthy and happy with the Beauty Tree's 100% cruelty-free products and provide an exceptional customer service...

My small salon, The Beauty Tree, is a beautiful little sanctuary at the end of my garden. I was very proud to strike out on my own after having spent many years working for other salons and I’m very passionate about what I do. Here at The Beauty Tree we endeavour to use vegan and animal cruelty free products including Maria Nila which is a 100% vegan and cruelty free hair brand produced in Sweden.

About a year ago I was a primary school teacher. Just before the summer holidays of 2019 ended, I suffered a tragedy that left me devastated. Coping with the aftermath and re-evaluating my life priorities. I decided that I was going to go back into hairdressing and expand my skills into the beauty industry. I had previously been a hairdresser for over a decade. After taking a short break to spend time with my husband and our two wonderful daughters, I have; since January enjoyed various training opportunities. I’ve almost become addicted to learning new skills and was very excited to open my very own salon from home offering many different treatments.

With my opening date set for March 2020, I had months planning on which treatments I would offer decorating my salon and learning new skills. I worked hard on my branding for social media to get my business out there and the night of the launch was a complete success! The salon was full of smiling faces – some known and some regular. Everyone was so excited and after plenty of, ahem, toasts, I felt very optimistic about my new venture.

I was booked solid for my first two weeks after being open and have very much loved getting to know all of my clients. I currently work alone, and it makes for such a nice intimate environment where clients can relax. I have found the work to be very rewarding, but as the seriousness of the Covid pandemic began to dawn on the people in Britain, I decided in the interest of safety, to temporarily close my doors.

So, what do I do in the meantime? How was I planning on keeping my face and business out there during isolation? I decided to try my hand at vlogging. Over the last week and a half, I have researched popular videos and using that information, I decided to create my own videos from the inspiration I had found. So far it has been working well and feel confident that when I can again open my doors, I’ll be stronger than ever!

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