Posted: 2 years ago
Category: Uncategorised

How to start your own Beauty Blog

Do you love all things beauty and want to turn your hobby into a budding blogging business? The main job is to create inspirational beauty content so get thinking what your expertise could be. Skincare, hair, lifestyle hacks, nails - there’s a myraid of amazing beauty categories to consider.

It sounds straightforward enough but how do you get started?

There’s thousands of beauty blogs across all the usual online platforms but the good news is, beauty is one of the most popular types of blogs that people write about.

So, how do you start a Beauty Blog?

You don’t need to be a computer whizz and an amazing writer to start a blog. If you have a passion and are enthusiastic then you’re already half way there.

Here is the comprehensive, step-by-step process for starting your own beauty blog:

Decide what the focus of your beauty blog is going to be:

Write about a specific subject within the industry - that way you can build on your knowledge and expertise and target particular people to follow your blog.

Choose the right blogging platform:

Blogger and Wordpress are popular platforms and both have CMSs to enable you to create a high quality blog quickly. Wordpress is a good choice if you want a custom blogging solution. Research your options and decide what your long term goal is with your blog.

Choose a domain name and host:

Thinking of a name for your blog can be tricky and any domain with ‘beauty’ in the title is likely to be taken or be costly. Take a look at some established blogs for ideas and then type into a host supplier (such as ‘Go Daddy’) to see what’s available.

Ideally you should choose a .com for your beauty blog because that's what people usually search for. Choose a name that's easy to spell and easy to remember.

Once you’ve chosen a name for your blog, it’s time to purchase your domain name and the best website hosting for your blog. Depending on which hosting service you opt for, there will be step-by-step instructions on how to easily set up your domain.

Create your blog:

Depending on which blogging platform you’ve chosen - you’ll be able to select from multiple free templates to look for a theme for your site. Consider colour themes, fonts and images to create your own ‘brand’.

Start blogging:

So assuming you’re all set up and raring to go - you can now start blogging. Many bloggers find it very helpful to plan out the content in advance. This helps ensure that you have a healthy mix of topics and writing for your audience.

Here are a few ideas to help get you started:

Review beauty products:

This is great as you can personalise your blog with your own opinions to share with your readership. Apply some of your own experience to products you use (relevant to your blog).Write about what you liked, what you didn’t like, and what you’d recommend to your following.

Beauty Tips:

Who doesn’t love a great beauty tip? Share some with your readers.

Top 10 / Monthly favourites:

Round up a list of your ‘go to products’ (for example) and use this as a regular feature to expand your knowledge in the industry.

Upcoming beauty trends:

Easy to research online and put your own take on it.You can also use your blog to keep your readers up-to-date with all the latest news in the beauty industry.

So, now that we covered the how, you might be wondering: can you really make money by becoming a beauty blogger?

Read our tips on how to monetise your beauty blog: